Generating good leads is the key to building a large team for your network marketing franchise. A high dropout rate has always been a huge problem in MLM with many new members quitting within their first year in the business, and most never having recruited a single person during that time. It’s no wonder that the reality for most network marketers is to end up spending more money on the company’s products/services than the profit ever made in the business, if any.

The challenge then becomes obvious: keep trying to recruit new members to replace the dropouts, if you even had recruits in the first place! You can go online and find tonnes of people claiming to recruit new members everyday, and effortlessly, with their supposed ”turnkey systems”.  More often than not this hype turns out to be nothing more than email lists of ”hot leads” that you have to purchase, and then spam.  Wrong approach.  Although the people on those email lists may very well be searching for a franchise opportunity, they’ve been pitched by everyone long before you decided to get in line and do the same.  Adding a strong web component to your marketing strategies is not only wise but absolutely necessary in the age we are living in, however there is a proper way of doing it.

The typical MLM prospecting approach has always been very narrow and based on making a list of all your family, friends, referrals, co-workers, neighbours, your dentist, mailman, pet etc… You then either demo your stuff at a home meeting (at their place or yours), or invite them to your MLM’s local training centre where the company’s top earners can try to sign them up after an elaborate presentation highlighting all the benefits of their business. There is nothing wrong with all that, but the way it is usually done comes off way too pushy and contrived.  The worst part is, your list of contacts usually doesn’t want to know anything about the business.  Let’s face it our family and friends are rarely the most enterprising people we know, and shoving a business opportunity down their throats just doesn’t go over well. 

Very often very little focus is even put on the MLM’s products/services. After all, it’s about the new recruit, and growing your downline, right? The way network marketing compensation plans are devised, this is absolutely true, but you still have to move the MLM firm’s products/services.  If nobody does, there will be no commissions generated to allow any residual income.  Beware of companies that promise commissions just for recruiting others.  This is illegal.  You shouldn’t earn a profit by selling someone a theoretical business idea.  Rather everyone has to do their small part to move the MLM’s products/services and if you recruit others to do the same, your compensation will be the commissions that the network marketing business model is structured around.

Pushing the products/services to your ”warm list” is a great way to introduce them to your business and at least have some luck getting your small stable of customers.  If you genuinely believe in what you are promoting (and use the items yourself) they will have a good opinion of what you are doing.  Who knows, maybe some will want to start their own franchises under you, but you have to give them time and space.  Not doing so has caused many a network marketer to be viewed as a scammer and brought dishonour to the whole concept of MLM over the years and ruined it for the many honest entrepreneurs in this line of work.  Taking a softer-sell approach, with a good dose of persistence will yield better results.  Build relationships with people based on the common love of the products/services. Passion about the products/services and its positive effects on others should be your focus, and the relationships between those who support and use the items strong. Your potential recruits should first be able to show they can build relationships rather than just spit out over hyped pitches and attempt to close deals based on their prospects’ emotional highs at ”rah rah” pep rallies or intrusive home meetings.

That’s not to say that things will happen overnight using the softer approach.  Network marketing is a tough business, period.  Taking a smoother, more sensible approach will just make it easier.  You won’t risk alienating your family and friends as much this way and also give them much less reason to criticize you.  You can therefore work much more stress free at building your franchise, slowly and steadily.   It takes the average person a substantial amount of time, energy, and sacrifice to see lasting results, especially if they do not incorporate Internet marketing into their marketing mix.

With the old school network marketing lead generation strategy most recruits drop out because results don’t come quickly enough. The overwhelming majority of people who just need some extra money, have no real drive or business savvy to build their own business, let alone commit several years of their lives to doing so. MLM isn’t about selling a product/service yourself to make a little extra money; rather it’s about you doing that 20% of the time but spending the other 80% finding an army of people who will do that work for you. If you build a solid organization of driven entrepreneurs, you stand to make significant overriding residual income. 

If your team consists of duds who will eventually quit, your efforts will have been in vain.  The goal is to target people who are outgoing, confident, ambitious, passionate, and possess good sales ability.  These are great candidates and will be able to market the MLM products/services just like you do and also sponsor new recruits to each of their own franchises, which are all part of your downline.  Mentor your recruits to duplicate your success and you will have an automated business.  If you select strong leaders to your team this will be fairly simple.  Supplement all traditional network marketing strategies with a multi-pronged web marketing one based on ”attraction marketing”.  Get people to be attracted to you, not your business.  Get your name out there using blogs, online classifieds, forums, chat rooms, traffic exchanges, videos, banners, press releases, articles, social networks, pay-per-click, and anything else you can think of.  Always provide valuable content and build relationships.  Avoid hype!  The fact that your prospects will trust and respect you will make them feel the same passion for your business and create a sense of urgency in them to reach out and join your team.  It is time to redefine MLM.  Make it happen!

Gopal  (The Musical Mad Scientist and Entrepreneur)

http://www.boom.thevfusiongroup.biz

attraction marketing, business leaders, downline, Internet Marketing, MLM, Network Marketing, recruits, residual income, targeted lead generation, warm list, Work From Home Hide

Have you had enough? Have you decided that it is finally time to take back control of your life and finances by getting serious about building a home based business? If so, then one way to promote your new network marketing business is to purchase or find quality network marketing lead.
It has been reported on CNN that a new home business starts up every 60 seconds in North America, and most are network marketing related!
There are two options for getting leads for your network marketing business.
1. Lead generating company. You can buy leads from a company, but you really never know how current they are or if the leads are valid. Before buying any leads ask a few questions. How old are the leads? What category or area of interest do they fall under? How many times have the leads that you are buying been sold? Most importantly, are they verified? Make sure that these leads are interested in what you are contacting them about. You do not want to contact someone who has
no interest in your offer!
2. Get your own leads. The best way to get good, interested leads is to find them yourself. You can do this through your website or by advertising. One idea that really makes it easy to get leads is to offer a newsletter relating to your business. Set up a subscribe link on your website and start collecting leads. Another idea is to set up a lead generating survey for your website. Let your visitors tell you want they think of your site while leaving their contact information. These are leads that you know are interested in your business since they came to your website. You can then call them and thank them for taking the survey while mentioning your business.
TIP: Contact any lead within 24 hours. People change their minds or move on to something else very quickly. So move fast. People expect a quick response.
Before you spend your money on any leads it is important that you understand that all leads are not created equal. You can save alot of money and give your business a boost by knowing and understanding that there are three distinct types of mlm leads:
1. Targeted, high quality leads. Think back before you found your current home business; chances are that you were a high quality, targeted lead. You probably actively searched for your business on some search engine, found an interesting website and then requested more information. Guess what the definition of a high quality lead is? It is the result that comes from the proactive search on the part of a prospect. It is pre-qualified and self-generated, thus making it the best type of lead for your business.
2. Direct response generated leads. Unlike the above leads these people probably were not actively searching for a home business opportunity but they may have spotted your ad or website while looking for something else and then contacted you for more information.
3. Cheap, unresponsive leads. These leads are usually not very good because they have been used way too much. But if you do not have a big advertising budget, then by using large quantities of cheap mlm leads you may find a small percentage of people that are currently looking for another opportunity.
Massive results come from taking massive action over a specific period of time.
Before buying any leads first ask yourself what type of marketing you are doing. It is important that you have the right type of leads for your campaign. It is also important to know how you will initiate contact with any leads, through email or phone? It takes time and effort to convert leads into members.
The number of leads is not as important as the quality of the leads. You can maximize your time and effort by finding leads that bring results.
How do you know whether a lead is high quality?
- How often has the lead been sold?
- Have they been contacted concerning your offer or program previously?
- How old is the lead? The fresher the better.
- Are they guaranteed?
- A lead may not convert, but you should be able to talk to the right person.
TIP: Contact your upline sponsor and find out what leads they have used successfully.
One thing to remember about leads is that most of them do not want to be sold on any business opportunity. They do not care how great your company is or how wonderful the products, they really want to know what’s in it for them!
You are not in the business of convincing people. If someone joins your team, it is because they are actually looking. The key to building your network marketing business is to attract people who are actively seeking a business opportunity.
Keep it simple and only do what you know will work.
Copyright 2007 Joe Rispoli

Business Opportunity, Home Business, Mlm Leads, Network Marketing, Theberrytree, Work From Home Hide

Good Network Marketing Leads do not grow on some Internet tree. Marketing leads involve digging and is a lot of time consuming work. The money tree is the Network Marketing leads that will bring you success.
Your online success in prospecting quality leads involves getting familiar with the network tools you will be using until you are able to create a system that works for you. As with any good plan of attack, there are certain steps that need to be taken.
One of the first main tools you will be getting familiar with is a Network Marketing prospecting website. This invaluable resource allows you to do a few things.
From this platform, you will be able to begin building your marketing campaign and find leads. You are able to post information about your business to prospective clients along with the pertinent information to entice them with.
A solid Network Marketing site is worth it’s weight in gold to you. Many people surfing these sites are looking for that opportunity you have to offer them.
Prospecting good Network Marketing leads is a systematic campaign often learned through trial and error. Remember, a lot of the path you are on was cleared for you already. You can learn from other’s methods, what works and what fails by taking some time to look at the structure other MLM campaigns have in place already. The key is to connect and get trained by any of the well known, established leaders in the Industry and the hard workers who are about to become a leader soon.
Researching how others are getting their Network Marketing leads will help you in several ways. You can see in detail how their systems for generating leads is working for them. Often times those other marketers are your competition. It is always useful for you to understand what your competition is doing.
By studying how other marketers ahead of you, are now generating their leads with their system, will save you a lot of headache and frustration. Often times, duplicating the successful steps of another will be all you need to put your campaign into action for generating more leads than you thought possible.
There are other alternatives to harness a steady supply of Network Marketing leads for your campaign. Several Internet businesses offer marketers this service. Many companies will take the prospecting chore right off of your hands for you.
For a fee, companies can provide you with quality lists of prospects that you can either contact yourself, or they can make these initial contacts for you.
Also, there are many autoresponder services you can take advantage of. These tools will allow you to either contact prospects by phone, with automated response support, or through email campaigns.
These are but a few ideas to generate Network Marketing leads. Every approach is different, every system to generate quality leads can work for you if you are motivated to take action. There are many resources available to begin a solid campaign that can bring to you clients wanting to know more about your business.

Home Business, Marketing, MLM, Network Marketing, Work At Home, Work From Home Hide