Thousands of people start a new network marketing business every day, but very few of them are ever successful. One of the most critical components to being successful in your network marketing business is figuring out how you’re going to get new customers and business partners for your business.

If you’re reading this article you are probably trying to figure out how to be successful, or you may even just be trying to figure out how to break even. Either way I can assure you that finding interested prospects for your business is your number one business need. If you want to be successful you’re going to need a good network marketing lead generation system that provides you with tons of hungry, qualified, interested people for your network marketing business.

What is a Network Marketing Lead Generation System?

A lead generation system helps you find PEOPLE WHO ARE INTERESTED in the products or opportunity of your network marketing business. These people will let you know they are interested by asking for more information. They may be interested in becoming either customers or business partners. It makes no difference because you’ll ultimately need both to grow your network marketing business.

Why do I need a Network Marketing Lead Generation System?

A network marketing business without interested prospects will not be successful. That’s why I personally think a Lead Generation System is one of the most important systems. How long could a McDonald’s stay open without any customers? You guessed it, not very long.

Does a Network Marketing Lead Generation System have to be on the internet?

No. There are many ways to systematically generate leads for your network marketing business. The most common is to make up a names list and call people you already know to see who’s interested. If you are unable or unwilling to do that then you’ll need a way to market your business to people you don’t know.

What are Some Examples of Network Marketing Lead Generation Systems?

1. Calling people on your Names List and asking if they would be open to getting some information

2.Writing Informative Articles about your products with a link back to your site

3. Placing a Home Based Business Ad in the paper

4. Purchasing Leads (Some else does the work, you just plug them into your System

5. Posting Comments on an internet Forum with a link back to your site

A network marketing lead generation system is any way you have of consistently identifying new interested people to talk to about your network marketing business.

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Network marketers are spending tons of money on personal development. They’re learning how to handle objections, how to deal with rejection, and how to have a big enough why. Very few of them ever stop to consider that maybe they don’t need all that personal development. Maybe they just need a different network marketing lead generation system.

You hear it all the time in network marketing. Go make a names list and start calling your friends and family. Our uplines tell us that this isn’t selling, it’s just sharing. But when we stop and think about it, we realize that what they are calling sharing is really a very aggressive form of selling. Let’s put this in perspective.

Question: How much personal development do you think the guy behind the McDonald’s counter has to do so he can take your order? That’s right ZERO! Isn’t he in sales? So why is it so much easier for him?

It’s easier for him because YOU were hungry, YOU went to McDonald’s, and YOU stepped up to the counter and waited for him to say Welcome to McDonald’s. May I take your Order Please?

His system of lead generation is very different from your network marketing lead generation.

If the guy at McDonald’s had to go out into parking lots to put flyers on cars, talk to his friends, and call people he’d never met to try to talk them into eating a hamburger, then he would probably have to do some serious personal development to.

Question: What makes those two approaches to lead generation so very different?

PAY ATTENTION TO WHAT I SAY NEXT!

A person who comes to you worth a ton more than anyone you approach. If you want to be successful in network marketing, and you don’t want to aggressively sell people on your names list or approach total strangers, then you need a system that creates an endless supply of hungry, qualified, interested prospects.

Your #1 business need, is the need for hungry, qualified, interested people to talk to. If you want to be successful in network marketing, you need a lead generation system that gets people coming to YOU asking for more information. When you have that happening in your business then you don’t have to be ten foot tall and bullet proof because you’re not aggressively selling to anyone. You don’t need tons of personal development, because you only work with people who are interested.

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