Having been in network marketing for many years now, I’ve seen a disturbing and almost dangerous trend in the MLM industry lately… It’s almost like the MLM and network marketing industry is being overrun with these internet network marketing systems. Is it possible that network marketers are getting too much of a good thing? Maybe you’ve seen ads like this: Explode Your MLM – 2,376 Leads and $7,823 in 3 Months! Free Video Course Tells All Ads like this send most struggling network marketers into a mild state of shock and salivating for those kinds of results, and everyone selling a system believes theirs is the best. Let’s face it, we are in an industry full of people who want to teach you about marketing and selling, yet they claim there’s no selling involved. Most network marketing companies don’t teach you a single useful thing about marketing because all they know is home parties, cold calling opportunity leads, and pestering your friends and family. The closest I ever got to marketing was posting flyers for my opportunity meetings (and almost no one showed up). The bottom line is this, if you want to be successful in network marketing then you need a network marketing system to generate leads and cash flow quickly. This is because most network marketers will quit in their first 90 days if they don’t make any money, unleashing every network marketers’ worse nightmare… attrition! So what is a network marketing system exactly? I’ll give you a hint, the best sales people make the worst network marketers. This is because network marketing is about being a good relationship builder, not the best salesperson. A good network marketing system is not just an auto responder email system, it’s not just a replicated web site, it’s NOT a hype “hurry up and join before everyone else gets in” kind of marketing system. A good internet network marketing system gives you a way to brand and market yourself as a leader within the industry. This is because it doesn’t matter what product your company sells or what the compensation plan is like, at the end of the day your prospects join YOU. People want to join a leader when they’re looking for a network marketing business and most network marketers will be involved with more than one company throughout their MLM career. This is not a “fake it till you make it” approach, this is about providing real value to your prospects. People get involved in network marketing because they want to make money (duh) or because they find a product that genuinely changes their life for the better. There are 2 options here, one is hard, the other is easy. You can build your own web site or you can use a third party internet network marketing system. (My personal preference is the MLM Lead System Pro). The benefit of the third party system is leveraging the experience and successes of others. The DANGER is eventually everyone’s sites and systems start to look the same… so you’ll have to know what to do to make yourself stand out from the herd. Make sure the system you use gives you the option to customize your site and brand yourself properly. This is where mastering the art and skill of attraction marketing comes into play. No matter what internet network marketing system you decide to use, your success comes from how you think about yourself and your prospects. You must see yourself as a leader in your mind and treat your MLM business like a business instead of a hobby. This means daily execution of the basics with traffic and network marketing lead generation. This is exactly what you will learn to do when you align yourself with other leaders who are already successful using internet network marketing systems. The most important tip of all is to take action right now and remember that you don’t have to be perfect, you just have to be proactive.

Having been in network marketing for many years now, I’ve seen a disturbing and almost dangerous trend in the MLM industry lately…

It’s almost like the MLM and network marketing industry is being overrun with these internet network marketing systems. Is it possible that network marketers are getting too much of a good thing? Maybe you’ve seen ads like this:

Explode Your MLM – 2,376 Leads and $7,823 in 3 Months! Free Video Course Tells All

Ads like this send most struggling network marketers into a mild state of shock and salivating for those kinds of results, and everyone selling a system believes theirs is the best. Let’s face it, we are in an industry full of people who want to teach you about marketing and selling, yet they claim there’s no selling involved. Most network marketing companies don’t teach you a single useful thing about marketing because all they know is home parties, cold calling opportunity leads, and pestering your friends and family. The closest I ever got to marketing was posting flyers for my opportunity meetings (and almost no one showed up).

The bottom line is this, if you want to be successful in network marketing then you need a network marketing system to generate leads and cash flow quickly. This is because most network marketers will quit in their first 90 days if they don’t make any money, unleashing every network marketers’ worse nightmare… attrition!

So what is an internet network marketing system exactly? I’ll give you a hint, the best sales people make the worst network marketers. This is because network marketing is about being a good relationship builder, not the best salesperson.

A good network marketing system is not just an auto responder email system, it’s not just a replicated web site, it’s NOT a hype “hurry up and join before everyone else gets in” kind of marketing system.

A good internet network marketing system gives you a way to brand and market yourself as a leader within the industry. This is because it doesn’t matter what product your company sells or what the compensation plan is like, at the end of the day your prospects join YOU. People want to join a leader when they’re looking for a network marketing business and most network marketers will be involved with more than one company throughout their MLM career. This is not a “fake it till you make it” approach, this is about providing real value to your prospects. People get involved in network marketing because they want to make money (duh) or because they find a product that genuinely changes their life for the better.

There are 2 options here, one is hard, the other is easy. You can build your own web site or you can use a third party internet network marketing system. (My personal preference is the MLM Lead System Pro). The benefit of the third party system is leveraging the experience and successes of others. The DANGER is eventually everyone’s sites and systems start to look the same… so you’ll have to know what to do to make yourself stand out from the herd. Make sure the system you use gives you the option to customize your site and brand yourself properly.

This is where mastering the art and skill of attraction marketing comes into play. No matter what internet network marketing system you decide to use, your success comes from how you think about yourself and your prospects. You must see yourself as a leader in your mind and treat your MLM business like a business instead of a hobby. This means daily execution of the basics with traffic and network marketing lead generation. This is exactly what you will learn to do when you align yourself with other leaders who are already successful using internet network marketing systems.

The most important tip of all is to take action right now and remember that you don’t have to be perfect, you just have to be proactive.

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A lot of people who drop out of network marketing do so for one simple reason – they do not see a return on their investment quickly enough.

Most MLM’ers already know this all too well. This dropout rate has always been very high, yet no one has really thought too deeply about how to turn things around. That is, until Ann Sieg came out with her revolutionary report, The Renegade Network Marketer. She has brought to light the ways in which network marketers must change the way they do business to become more successful.

The impact of The Renegade Network Marketer has been immense; especially considering it has only been in existence since June of 2007. Some scoffed at her assertion that much of the marketing had been taken out of MLM, others thought her assessment was too harsh.

Sieg did one thing, which others who have critized MLM have failed to do, which has earned her respect in the network marketing industry. While calling it as she saw it, she also offered solutions to the issues she saw in the industry. In this new edition, she has added even more important information on marketing (although the first edition certainly does not lack for this). Sieg has drawn some of the biggest names in Internet marketing to her side, Ken Evoy from SBI! for example. Sieg is definitely on a mission to wake up the MLM world to new possibilities and to the shortcomings of some of the older systems.

Pre-selling for instance, is something poorly understood by many; those who have become effective pre-sellers however, have seen their conversion rates go through the roof. Ken Evoy is an expert at pre-selling and his alliance with Ann Sieg means that this new edition of The Renegade Network Marketer contains some valuable advice from the pre-selling master himself. For her part, Sieg lays out how SBI! can help you build your business.

In network marketing, having a website is key – it gives your prospects a sort of clearing house for receiving information or opting in to a newsletter or any other information you choose to convey to them. This is the essence of pre-selling.

This updated version of The Renegade Network Marketer tells you all you need to know about how to use pre-selling to start making money with your business right away.

The biggest reason people drop out of network marketing is that they don’t make money fast enough. The updated Renegade Network Marketer will help you get over this hump and get into the black with your business.

Get the network marketing system, which pre-qualifies and helps build trust with your prospect. Accelerate your Network Marketing Lead Generation today!

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Generating good leads is the key to building a large team for your network marketing franchise. A high dropout rate has always been a huge problem in MLM with many new members quitting within their first year in the business, and most never having recruited a single person during that time. It’s no wonder that the reality for most network marketers is to end up spending more money on the company’s products/services than the profit ever made in the business, if any.

The challenge then becomes obvious: keep trying to recruit new members to replace the dropouts, if you even had recruits in the first place! You can go online and find tonnes of people claiming to recruit new members everyday, and effortlessly, with their supposed ”turnkey systems”.  More often than not this hype turns out to be nothing more than email lists of ”hot leads” that you have to purchase, and then spam.  Wrong approach.  Although the people on those email lists may very well be searching for a franchise opportunity, they’ve been pitched by everyone long before you decided to get in line and do the same.  Adding a strong web component to your marketing strategies is not only wise but absolutely necessary in the age we are living in, however there is a proper way of doing it.

The typical MLM prospecting approach has always been very narrow and based on making a list of all your family, friends, referrals, co-workers, neighbours, your dentist, mailman, pet etc… You then either demo your stuff at a home meeting (at their place or yours), or invite them to your MLM’s local training centre where the company’s top earners can try to sign them up after an elaborate presentation highlighting all the benefits of their business. There is nothing wrong with all that, but the way it is usually done comes off way too pushy and contrived.  The worst part is, your list of contacts usually doesn’t want to know anything about the business.  Let’s face it our family and friends are rarely the most enterprising people we know, and shoving a business opportunity down their throats just doesn’t go over well. 

Very often very little focus is even put on the MLM’s products/services. After all, it’s about the new recruit, and growing your downline, right? The way network marketing compensation plans are devised, this is absolutely true, but you still have to move the MLM firm’s products/services.  If nobody does, there will be no commissions generated to allow any residual income.  Beware of companies that promise commissions just for recruiting others.  This is illegal.  You shouldn’t earn a profit by selling someone a theoretical business idea.  Rather everyone has to do their small part to move the MLM’s products/services and if you recruit others to do the same, your compensation will be the commissions that the network marketing business model is structured around.

Pushing the products/services to your ”warm list” is a great way to introduce them to your business and at least have some luck getting your small stable of customers.  If you genuinely believe in what you are promoting (and use the items yourself) they will have a good opinion of what you are doing.  Who knows, maybe some will want to start their own franchises under you, but you have to give them time and space.  Not doing so has caused many a network marketer to be viewed as a scammer and brought dishonour to the whole concept of MLM over the years and ruined it for the many honest entrepreneurs in this line of work.  Taking a softer-sell approach, with a good dose of persistence will yield better results.  Build relationships with people based on the common love of the products/services. Passion about the products/services and its positive effects on others should be your focus, and the relationships between those who support and use the items strong. Your potential recruits should first be able to show they can build relationships rather than just spit out over hyped pitches and attempt to close deals based on their prospects’ emotional highs at ”rah rah” pep rallies or intrusive home meetings.

That’s not to say that things will happen overnight using the softer approach.  Network marketing is a tough business, period.  Taking a smoother, more sensible approach will just make it easier.  You won’t risk alienating your family and friends as much this way and also give them much less reason to criticize you.  You can therefore work much more stress free at building your franchise, slowly and steadily.   It takes the average person a substantial amount of time, energy, and sacrifice to see lasting results, especially if they do not incorporate Internet marketing into their marketing mix.

With the old school network marketing lead generation strategy most recruits drop out because results don’t come quickly enough. The overwhelming majority of people who just need some extra money, have no real drive or business savvy to build their own business, let alone commit several years of their lives to doing so. MLM isn’t about selling a product/service yourself to make a little extra money; rather it’s about you doing that 20% of the time but spending the other 80% finding an army of people who will do that work for you. If you build a solid organization of driven entrepreneurs, you stand to make significant overriding residual income. 

If your team consists of duds who will eventually quit, your efforts will have been in vain.  The goal is to target people who are outgoing, confident, ambitious, passionate, and possess good sales ability.  These are great candidates and will be able to market the MLM products/services just like you do and also sponsor new recruits to each of their own franchises, which are all part of your downline.  Mentor your recruits to duplicate your success and you will have an automated business.  If you select strong leaders to your team this will be fairly simple.  Supplement all traditional network marketing strategies with a multi-pronged web marketing one based on ”attraction marketing”.  Get people to be attracted to you, not your business.  Get your name out there using blogs, online classifieds, forums, chat rooms, traffic exchanges, videos, banners, press releases, articles, social networks, pay-per-click, and anything else you can think of.  Always provide valuable content and build relationships.  Avoid hype!  The fact that your prospects will trust and respect you will make them feel the same passion for your business and create a sense of urgency in them to reach out and join your team.  It is time to redefine MLM.  Make it happen!

Gopal  (The Musical Mad Scientist and Entrepreneur)

http://www.boom.thevfusiongroup.biz

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